Johannesburg, South Africa
EasyIdentity is an identity management platform designed to simplify user access across the Easy suite of applications, such as EasyEquities and EasyProperties. These services are part of Purple Group Limited, aiming to democratize investing and financial management through intuitive and secure digital solutions.
EasyIdentity established a comprehensive profile system that serves as a single point of access. Users create one EasyID account, consolidating and securing their personal details, from contact information to financial records. Once registered, EasyID allows seamless authentication across all associated Easy apps, eliminating the need for multiple logins.
The implementation led to smoother user experiences, reduced registration friction, and increased security, encouraging broader engagement with EasyEquities and related services. The comprehensive, tech-driven approach has empowered more users to manage investments efficiently.
EasyIdentity is needed to streamline user registration and authentication processes across various platforms while maintaining high levels of security, especially given the sensitive nature of financial data, including banking and compliance information. The challenge was to develop a unified yet flexible identity system that users could trust and easily use for all financial activities.
Users can seamlessly authenticate across all Easy apps, eliminating the need for multiple logins.
The platform offers a seamless and user-friendly experience, reducing friction and enhancing user engagement.
The platform employs robust security measures and a regulated investment structure, giving users confidence in their transactions.
Users can access any of the Easy apps using this platform.
