Case Study

Thompsons Holidays

Johannesburg, South Africa

We were contracted by Cullinan Digital to develop an online Customer Portal for their subsidiary, with the main focus of the project on ushering Thompsons Holidays into the Mobile age.

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Thompsons Holidays website with interactive world map on a laptop

Screens

Built for the mobile age

Thompsons Holidays website on mobile devices

Client Requirements

Prime content first, fast pages everywhere

The project included UX planning, Digital Consultancy, Content Architecture, the development of a Cloud-based CMS and integration with an API at Thompsons head office to retrieve the product collection in real-time.

UX patterns prioritise above-the-fold real estate for prime marketing content and collateral, with asynchronous loading for below the fold content to enhance page speed.

The responsive website sports an interactive world map, live integration to new Destinations and Holiday types created at head office and Rich media components. Customer enquiries are driven to the sales funnel with content tagging and scarcity techniques, and email channels are protected by two-factor spam protection.

Thompsons Holidays destination pages on two phones

Features

What Thompsons Holidays does

File Management

The CMS includes media storage & file management, complete with team collaboration and SEO capabilities.

API Integration

The system connects to the client head office to retrieve live product information, and automatically merge the Single Source of Truth for Product Management into the content curation space.

Dynamic Content

A bespoke feature of the Thompsons CMS allows our customer to get creative and build pages with any content they would like.

Responsive Design with Interactive World Map

The website is designed to be responsive for mobile use and includes an interactive world map, enhancing user engagement by allowing users to explore various destinations visually.

Design Elements